Social media is currently buzzing over the “42 rulebook” controversy involving Icon Star Allu Arjun. The issue began in early February 2026 after brand strategist Kaveri Baruah made certain claims during an interview on the Sweekriti Talks podcast.
What Are the Allegations?
Kaveri Baruah stated that before meeting Allu Arjun for a professional interaction, she was given a list of 42 “dos and don’ts” by his team. According to her, the list included strict protocols such as:
- No direct eye contact with the actor
- No handshakes
- Maintaining a one-hand distance
- Strict restrictions on phone usage
She also claimed that the actor travels with a large entourage and that there are multiple layers of managers to enforce these rules strictly.
These statements quickly went viral, triggering heated discussions across social media platforms.
Official Response from Team Allu Arjun
On February 10, 2026, Team Allu Arjun released an official statement dismissing the allegations as “completely baseless and untrue.” The statement emphasized that Allu Arjun has always conducted himself with dignity and respect.
The team also confirmed that they are taking the matter seriously and that their legal team will initiate appropriate action against those spreading false information.
Viral “42 Rules” List
As the controversy grew, a so-called “42 Do’s and Don’ts” list began circulating online, mainly shared by rival fan groups. While the first few points appeared similar to the podcast claims, the majority of the list was clearly sarcastic and fabricated.
However, the manipulated content spread rapidly and was mistaken as genuine by some social media users, further fueling the controversy.
As of now, Team Allu Arjun has firmly denied all allegations, and the matter remains a hot topic of debate online.
